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After weeks of previews on Instagram, the wait is finally over for Rihanna's highly awaited project. With the skin first” approach taking over from heavy, matte foundations in the last few years, it makes sense that Rihanna would want to promote healthy, hydrated, protected skin before applying your makeup. The skincare launch will be the latest feather in the pop star's cap, adding to her wildly successful range of Fenty makeup, and her SAVAGE X FENTY underwear line.
Along with traditional toner benefits of oil control and pore refinement, Fat Water also includes brightening niacinamide and Barbados cherry to reduce dark spots and even out skin tone. Watch as Fenty Skin Model Lil Nas X demonstrates his quick and easy 3-step skincare routine using the Fenty Skin Start'rs.
The skincare brand name Fenty Skin” was filed at the United States Patent and Trademark Office on March 25, 2019, and from the brand's description, it appears beauty consumers are in for a treat. Then, the Fat Water, a toner serum created with the goal of changing the narrative around toners for those just starting out in skincare, which, to me, feels like an important message.
Fenty Beauty is at the helm of the beauty industry for me. From her iconic foundation launch to the Cheeks Out blush and bronzer collection that practically broke the Sephora website a few months ago to the mascara I refuse to ever live without, her beauty brand has become one of the biggest names in the industry.
The three-product launch includes: the Total Cleans'r Remove-It-All Cleanser (a daily cleanser and makeup remover in one), Fat Water Pore-Refining Toner Serum (a toner-serum hybrid that evens out the skin tone and tackles shine), and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen (invisible sun protection that brightens the skin).